Sport Stars and Junk Food?
The majority of foods that star athletes promote are nutrient-poor, which may encourage young people to adopt bad eating habits. The top 100 athletes endorsed 512 brands, with sporting goods and apparel representing the largest category at 28.3%, followed by food and drinks at 23.8%. Most of the food and beverage endorsements were for sports drinks, soft drinks, and fast food. 93% of the endorsed beverages received 100% of their calories from added sugars. 79% of the food products were energy-dense and nutrient-poor.
Pediatrics, October 2013