Since the implementation of regulations and laws requiring many restaurants around the United States to include caloric information next to menu items, researchers have found that calorie counts per menu item have dropped an average of 15 calories and diners have consumed an average of 27 fewer calories per meal—with overweight restaurant goers cutting 83 calories from their average meal! Lead researcher Dr. Natalina Zlatevska writes, “In the same way that corporate or financial disclosure changes behavior, here we see the disclosure effect changing the food environment.”
Journal of Retailing, November 2017